SEO Silverado Services

Google Analytics

Friday, 05. 27. 2011  –  Category: On-Page Optimization, SEO Process

About

Google Analytics allow you to see detailed statistics about the visitors of a website for free. This product from Google is targeted to marketers instead of webmasters and technologists, the industry where web analytics originated and developed. Google Analytics is currently the most extensively used website statistics service. It is also used by 10,000 of the most popular websites.

This service allow you to track visitors from all referrers, this involves search engines, e-mail marketing, display advertising, digital collateral as links of PDF files and pay-per-click networks. Users can also review online campaigns using GA with its AdWords that can track landing page quality as well as conversions or goals. Goals referred here may consist of sales, viewing a specific page, lead generation or downloading a particular file. Such can as well be monetized. Through GA, marketers can identify which ads are performing well and which are poor in performance, providing valuable information to optimize campaigns.

Approach

Google Analytics way is to provide high level dashboard-type data for the casual user as well as more in-depth data further into the report set. Using GA analysis allows you to determine poor performing pages through its funnel visualization, where visitors came from, duration of their visit on the page and their geographical detail. GA also offers additional advanced features such as custom visitor segmentation.

GA Users can have up to 50 site profiles with each profile corresponding to one website. However, it is limited to sites having a traffic of less than 5 million page views a month, with the exemption of site that is associated with AdWords campaign.

Specific Uses:

1. Compare performance data at two different times based on area, city or country metrics.
2. Provide statistics on number of visitors of a link partner provides and its quality.
3. Identify and control enormous amounts of data to determine marketing strategy performance including number of clicks, displays, cost, etc.
4. Schedule and automatically send frequent email updates to user or other recipients within the business.
5. Illustrate popularity and effectiveness of each link on each page of the site with graphical reports.
6. Provide summary report on where users go from the homepage or how they arrived at your contact page.
7. Provides you data on what keywords are people using to find the site.
8. Provides search engine traffic metric informing you which search engine contributes the most to your website traffic and its sales.

Tags: Click Statistics, Google Analytics, Site Meter, Site Statistics, Site Summary Report, Traffic Meter, Visitor Tracking, Website Graphical Reports