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How to Please Google and Pass the Manual “Raters” Review

Monday, 11. 14. 2011  –  Category: Blog, Search Engine News

Much has been said about the leaked training manual allegedly used by Google employees to rate a website as being relevant or not (or worst being flagged as spam). Although, Matt Cutts cleared out that they were just a quality assurance team ensuring that their designed algorithms work for its purpose, this has sparked an online discussion of “man vs machine” way of ranking websites in the Google search. These “raters” are actually helping their one of the latest algorithm, Google Panda, perform its role in combatting unscrupulous spamming over the internet, especially the massive content publication that talks the same topic over and over again.

Who Does Google Wanted to Please Anyway?

We must remember that Google is created in an academic atmosphere, with its main purpose of giving its users the most relevant information possible. It is not created for webmasters who would want to get his site ahead in the rankings. Google is simply pleasing its users to continuously used their search when looking for the most relevant information about anything whether they would just want to know something, or want to do something like buying, or want to go somewhere in the web and used Google as a portal.

Why Google Used Panda?

Panda is one of the search improvement algorithms implemented by Google that will make a distinction between shallow and low-quality contents from high quality sites with original contents and information. This has greatly affected those who made massive content publication as their content/link farm of their search engine ranking campaign strategy. Hence the term “Farmer” update used in the SEO world. It is thought that Google Panda is run every few weeks only because it needs a feed of website evaluation from the search quality (raters) team.

How Do Webmasters Please Google and Improve Site’s Ranking?

SEO plays a crucial role to this question. It can trigger search algorithms evaluate where should site’s pages are relevant and where should it be ranking. It aids the search engine robots to crawl the site and index its content pages. To be on top of the search query will eventually follow should you be patients enough for Google recognized your site as something substantial to a particular query. As Eric Schmidt, Executive Chairman for Google said “Search is subjective, and there’s no “correct” set of search results.”

People will always look for something that could really satisfy their intention of using Google search. So users’ impression, as they land on your site, is equally important as the site’s ranking itself. Otherwise, they would just go back to the search and look for another page. Site’s appearance is also one of the factors that would influence people to stay in your site for a while and munch the information you wrote in there or navigate through your pages. If they are actually looking forward to buy something, use your site’s functionalities to guide them to your conversion page. So if you want to please Google, please the apples of its eye.

Tags: Google manual review, Google Panda, Google raters, how to make your site Google-friendly, how to rank on google, rank in google