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SEO – Friendly Page Titles

Saturday, 05. 14. 2011  –  Category: On-Page Optimization, SEO Process

A page title is the text displayed at the top of a browser window. This is where you start in improving your site to become SEO friendly. It entails having each page with unique meta page title that contains keywords which are appropriate and relevant to the content of the page. It should also be well-written.

About

Page titles using specific and unique keywords makes web pages more descriptive. However, you must be careful not to bombard page titles with keywords to the extent that they sound awkward. This should be avoided as page titles have to be useful to a human reader first particularly because:

1. Search engines are particular with page titles when determining the relevance and how it will be ranked
2. The meta page title is the title that will be seen by in the bookmarks of someone who bookmark a page so title should be accurate so users can easily get back to the site.
3. Search results will usually display your page title so it should be a good one so users will visit it.

Guidelines

First words of your title tag should be the primary keyword phrase or phrase. If this cannot be done, then you should make primary keyword phrase for a page as close to the beginning of the title tag as possible. As a standard, put corporate names at the end of page titles except on the home page. While others may opt to reverse this, it is still better to stick with the standard as it makes product names and other differentiating factor as first words in the title tag. Whichever you choose, just remember to choose an approach and be consistent in keeping it on all the pages of your site.

Additional Guidelines:

1. The page title tag should match the first paragraph of what users can see on the page.
2. Page titles must be between 5 to 9 words long or should be less than 80 characters in total length.
3. Page titles should be unique from each page, but consistent in style so as to make it easier for people to check the page they want.
4. Page titles should be descriptive, convincing, but should not sound like a sales-pitch.

While some of these things might be common sense, page titles should not be taken lightly as these provide an easy way to boost SEO. Many sites still overlook this one.

Tags: keyword-rich titles, meta title, Onpage optimization page title, Page Title, SEO-Friendly Page Titles